The Spa Trends Report 2026
Welcome to the fourth annual SpaSeekers.com Spa Trends Report, your trusted guide to the ever evolving world of wellness. Since launching our first report in 2023, we’ve continued to explore the latest shifts in spa culture by analysing consumer behaviours, social media trends and internal booking data.
This year’s report reveals what’s hot (and what’s not) in spa treatments and experiences for 2026, including which spa destinations are on the rise, from the most in-demand countries and cities, to the most booked spas in the UK.
Our data reveals that people are craving rest and relaxation more than ever, with a recent YouGov study finding that 82% of Brits spend their free time relaxing, yet 51% still say they struggle to truly switch off.
This year’s report highlights the treatments and experiences that will be helping people to reset, recharge and reconnect in 2026.
What the report covers:
- The Top Trending Spa Treatments and Experiences of 2026
- The Spa Treatments and Experiences Declining in Popularity for 2026
- Most In-Demand Spa Locations Around The World
- The Most In-Demand Spa Cities
- The Top 10 Most Booked UK Spas
- The UK Cities that Book the Most Spa Breaks
- Most Popular Afternoon Tea Spas
- The UK Spas with the Highest Voucher Bookings
- The Top Self-Care Trends For 2026
The Top Trending Spa Treatments and Experiences of 2026
- The top spa trend for 2026 is Korean glass skin facials, rising in interest by 140%
- Other top trends include cactus massages, biohacking spas and buccal massages
From high-tech wellness to botanical inspired therapies, 2026 is a year of contrasts when it comes to spa treatments. Futuristic biohacking sits beside age-old rituals like cactus massages, while long standing favourites such as beer baths continue to hold their space in the spa hall of fame.
Taking the top spot in 2026 is the Korean glass skin facial, with a 140% rise in search interest. The trend, inspired by the K-beauty movement of luminous, hydrated, and poreless skin, uses a multi step treatment to hydrate, gently exfoliate, even skin tone and boost collagen. Maddie Cridge, Spa Therapist at SpaSeekers.com comments:
“Glass skin facials are part of a long-term skincare approach, using gentle yet effective ingredients. Korean skincare reflects a shift towards a slower pace of skincare, focussing on preventative and nurturing measures rather than a quick fix.”
Coming in as the second top trend for 2026, biohacking has piqued the interest of health and tech fans alike with a 100% yearly search increase. Innovations in the space like infrared heat, LED light therapy, and frequency based stimulation are used to optimise cellular repair, boost circulation and enhance longevity. Elizabeth Bogue at Cloud Twelve Club Spa & Wellness, Notting Hill, explains,
“Biohacking isn’t about relaxation alone, it’s about enhancing bodily systems at the deepest level, using targeted technologies to support the body’s natural repair processes.”
A surprising addition to the list is the cactus massage, though it may sound like a painful acupuncture session, it’s in fact the opposite. Derived from traditional Mexican practices using nopal cactus leaves (after carefully removing the spines), this deep hydrating massage uses cactus pulp and juices for their antioxidant properties, moisturising and soothing the skin.
As conversations around menopause become more open, spa treatments tailored specifically for this life transition have surged. The menopause massage, designed to relieve tension, improve sleep and support emotional balance, rose by 83% in search interest. Maddie Cridge adds,
“Menopause impacts every woman differently, that’s why spa packages like ‘Your Best You’ at Harbour Hotel & Spas across the UK are catered towards women tackling menopause, by promoting relaxation and recovery at every stage.”
The buccal massage, a facial technique that works deep muscle layers via intra-oral movements, and beef tallow skincare have both surged in popularity by 83% following viral exposure on social media.
Buccal massages have a range of benefits, from relieving tension to help with TMJ pain and improving circulation to reducing inflammation and giving the face a more naturally sculpted look. Beef tallow is a cow fat rich in nutrients, such as vitamins A, D, K, E, and B12, used in skincare to hydrate and moisturise the skin.
After declining in searches between 2024 and 2025, bee venom therapy is making a comeback with a 50% year on year rise. This unique treatment applies purified bee venom to targeted areas of the body to help reduce inflammation and ease symptoms of chronic pain. The therapy blends nature with wellness science, gaining traction in the holistic spa space.
Also continuing to rise in popularity are health spas (49%), relaxation spas (49%) and beer bath spas (56%), all of which featured highly in last year's report. Joining them is the Japanese head spa, which topped the trends list at the close of 2024 and still features in this year’s rankings, with a modest 48% rise. These scalp treatments, known for their gentle massage, acupressure and deep cleansing, remain in demand with social media appeal staying strong and many spas starting to offer the treatment.
Sleep focused spa experiences such as sleep retreats (81%) and sleep syncing (69%) reflect a broader shift in relaxation, emphasising the importance of sleep when it comes to our health. Meanwhile, forest bathing (55%) and snow spas (53%) highlight a continued interest in destination and nature based wellness retreats.
| Rank | Spa treatment or experience | % increase |
|---|---|---|
| 1 | Korean glass skin facial | 140% |
| 2 | Biohacking spa | 100% |
| 3 | Cactus massage | 85% |
| 4 | Menopause massage | 83% |
| 5 | Buccal massage | 83% |
| 6 | Beef tallow | 83% |
| 7 | Sleep retreat | 81% |
| 8 | Sleep syncing | 69% |
| 9 | Sculpting facial | 60% |
| 10 | Beer bath spa | 56% |
| 11 | Forest bathing therapy | 55% |
| 12 | Hydrogel face mask | 53% |
| 13 | Skin booster facial | 53% |
| 14 | Snow spa | 53% |
| 15 | Bee venom facial | 50% |
| 16 | Lymphatic drainage face massage | 50% |
| 17 | Health spa | 49% |
| 18 | Relaxation spa | 49% |
| 19 | Japanese head spa | 49% |
| 20 | Candle wax massage | 30% |
The Spa Treatments and Experiences Declining in Popularity in 2026
- Paraffin body wraps are the spa trends seeing the biggest decrease in interest for 2026
- Other spa trends falling out of favour include crystal reiki and vaginal steaming
While many treatments continue to surge in popularity, our research also revealed a list of spa experiences losing traction as we head into the new year. As consumer demand evolves, these once viral skincare fixes and experiences have seen a significant decline, with search volume dropping year on year.
Leading the decline in 2026 are paraffin body wraps, with searches down by 50%. The treatment that was once considered a luxurious option for deep moisturisation are becoming forgotten as people lean towards more modern, clean and tech-forward treatments.
Maddie comments:
“Paraffin body wraps continue to be a popular treatment for many spa-goers, however for some the process has its drawbacks. As we see a rise in other treatments offering similar hydrating benefits, paraffin has less of a draw than it used to.”
Another declining spa experience is crystal healing massages, down 48% in searches year-on-year. Slowing down for the second year running, this hints that some mystical and energy based wellness trends are losing their mass appeal, with spa-goers opting for more physical and results-based treatments. Especially as alongside this, crystal reiki is also on the decline (-34%).
Vaginal steaming, also known as a yoni steam, is also on the decline for a second year running (-45%) after previously featuring as one of the top trending treatments in our 2023 Spa Trends Report. Yoni steaming is a traditional, natural remedy used to cleanse the womb and uterus. It is said to regulate menstruation, and help to reduce period pain. The process, once viral on social media, has faced scrutiny for potential health and safety risks, which may well be one of the reasons less people are searching for it.
As we move into 2026, our data predicts a notable decline in novelty-driven spa experiences, with many treatments that started life on social media, losing out to science-backed skincare. Treatments such as kombucha facials (-25%), gold facials (-19%), turmeric face masks (-20%) and snail facials (-19%), once had significant social buzz but are now seeing drops in mainstream interest.
Maddie comments:
“Savvy consumers are increasingly seeking treatments that deliver real tangible results. While there is always room for creativity in the spa space, it’s obvious people are now more informed and looking for experiences that balance indulgence with impact.”
| Rank | Spa treatment or experience | % decrease in searches (year on year) |
|---|---|---|
| 1 | Paraffin body wrap | -50% |
| 2 | Crystal healing massage | -48% |
| 3 | Vaginal steaming | -45% |
| 4 | Crystal reiki | -34% |
| 5 | Bootcamp spa | -33% |
| =5 | Brightening peel facial | -33% |
| =5 | Facial workout | -33% |
| =5 | Microcurrent facials | -33% |
| =5 | Scalp treatment | -33% |
| =5 | Vampire facial | -33% |
| 11 | Quartz bed massage | -29% |
| 12 | Full body mud mask | -25% |
| =12 | Kombucha facial | -25% |
| =12 | Spa and champagne | -25% |
| 15 | Sustainable spa | -22% |
| 16 | Psychic healing | -21% |
| 16 | Zero gravity massage | -21% |
| 18 | Superfood facial | -20% |
| 19 | Female only spa | -19% |
| =19 | Gold leaf facial | -19% |
| =19 | Snail mucin facial | -19% |
| =19 | Virtual spa | -19% |
| =19 | Ear candle treatment | -19% |
| =19 | Scalp cleansing treatment | -19% |
| =19 | Sound frequency therapy | -19% |
| =19 | Turkish bath massage | -19% |
| =19 | Botanical facial | -19% |
| =19 | Burmese massage | -19% |
| =19 | Gold facials | -19% |
| =19 | Vegan spa | -19% |
| =19 | Cbd massage | -19% |
| =19 | Extraction facial | -19% |
| =19 | Hot tub spa | -19% |
| =19 | Light therapy facial | -19% |
| =19 | Snail facial | -19% |
| 20 | Turmeric face mask | -20% |
The Most In-Demand Spa Locations Around The World
- Tanzania ranks as the top trending destination for spa lovers in 2026
- Greece, France and China also rank as destinations seeing an increase in interest from spa lovers
For travellers looking to venture further afield for relaxation, there is no shortage of spa destinations to discover across the globe. From wellness retreats to mountain landscapes, many countries boast vibrant spa cultures, making them perfect destinations for those seeking rest and rejuvenation.
To uncover where global interest for a spa break is rising most rapidly, we analysed Google data for ‘spa in [COUNTRY]’ searches to reveal which destinations are capturing the imagination of wellness seekers and will be climbing to the top of travellers’ wish lists for 2026.
This year, Tanzania emerges as the standout spa destination with a remarkable 194% search increase. Known for its dramatic scenery, from the Serengeti plains to the beaches of Zanzibar, Tanzania’s growing wellness appeal is driven by retreats that offer luxury.
Staying in East Africa, in second place is Rwanda with a significant 142% rise in searches. Local treatments offered in Rwanda include coffee scrubs using the country's famous coffee beans or herbal massage blends, giving spa experiences a distinctive cultural flavour.
Taking third place is Greece, which saw searches climb 94% year-on-year. Long celebrated for its Mediterranean lifestyle, thermal waters and coastal retreats, Greece continues to attract travellers seeking calming spa escapes on islands such as Santorini, Crete and Rhodes.
Other notable trending countries include France (+37%), a wellness hub thanks to its thermal towns and vinotherapy spas, and Bhutan (+34%) where wellness tourism is shaped by Buddhist traditions, including guided breathing and meditative massages.
Further down in the rankings, interest in spa experiences is rising across Asia, highlighting a growing demand for spa breaks throughout the region, with notable increases in the Philippines (+30%), Iran (+29%), China (+23%), Vietnam (+22%), Nepal (+20%) and Laos (+20%). Each destination offers its own culturally rooted approach to wellbeing.
| Rank | Country | % increase in searches (year on year) |
|---|---|---|
| 1 | Tanzania | 194% |
| 2 | Rwanda | 142% |
| 3 | Greece | 94% |
| 4 | France | 37% |
| 5 | Bhutan | 34% |
| 6 | Philippines | 30% |
| 7 | Iran | 29% |
| 8 | Romania | 24% |
| 9 | China | 23% |
| 10 | Vietnam | 22% |
| 11 | Nepal | 20% |
| =11 | Laos | 20% |
| 13 | Morocco | 16% |
| 14 | Maldives | 13% |
| =14 | Sweden | 13% |
| 16 | Ireland | 11% |
| 17 | Japan | 8% |
| =17 | Namibia | 8% |
| 19 | Dominica | 7% |
| =19 | Pakistan | 7% |
| =19 | Jordan | 7% |
| =19 | Ethiopia | 7% |
| 20 | Poland | 6% |
The Most In-Demand Spa Cities Around The World
- Shanghai in China is the top trending spa city in the world, with a 67% increase in interest from spa lovers
- Other Chinese cities such as Shenzhen, Beijing and Guangzhou are also trending for 2026
- Bucharest, Sofia and Florence also rank as top spa cities for 2026
This year, we also wanted to dive a little deeper than a country-by-country level and understand which cities in particular are seeing the fastest-growing interest in spa breaks. To do this, we analysed search data for ‘spa in [CITY]’ across major cities worldwide.
The results reveal that Shanghai tops the rankings with a 67% surge in searches. China’s largest city is rapidly emerging as a global wellness hub, seamlessly blending spa concepts with traditional Chinese healing therapies. Its famous 24-hour spa culture has also captured enormous attention on social media, offering restorative treatments at any hour of the day. With such unique, around-the-clock experiences on offer, it’s no surprise that Shanghai is set to be one of the standout spa hotspots of 2026.
In fact, China’s place as one of the most in-demand spa destinations is solidified, with all of Shenzhen (+54), Beijing (+39%) and Guangzhou (+35%) all featuring as some of the most in-demand spa cities.
Taking the third spot is Beirut, recording a 43% increase in searches. Lebanon’s capital continues to captivate visitors with its culture and emerging wellness scene. Boutique spas, hammam-style rituals and coastal retreats that the city offers are contributing to its interest.
In the latter half of the top 20, interest continues to grow in destinations like Sofia and Taipei (both +22%), Thimphu (+19%), Kolkata (+18%), Jaipur (+17%) and Florence (+15%), showcasing the global variety of wellness offerings, from Himalayan-inspired retreats to Italian thermal spas.
| Rank | City | Country | % increase in searches (year on year) |
|---|---|---|---|
| 1 | Shanghai | China | 67% |
| 2 | Shenzhen | China | 54% |
| 3 | Beirut | Lebanon | 43% |
| 4 | Beijing | China | 39% |
| 5 | Guangzhou | China | 35% |
| 6 | Poznan | Poland | 35% |
| 7 | Bucharest | Romania | 31% |
| 8 | Bangalore | India | 27% |
| 9 | Yamoussoukro | Côte d’Ivoire | 23% |
| 10 | Sofia | Bulgaria | 22% |
| =10 | Taipei | Taiwan | 22% |
| 12 | Thimphu | Bhutan | 19% |
| 13 | Kolkata | India | 18% |
| 14 | Jaipur | India | 17% |
| 15 | Florence | Italy | 15% |
| 16 | Strasbourg | France | 13% |
| 17 | Ahmedabad | India | 11% |
| 18 | Hanoi | Vietnam | 10% |
| =18 | Chennai | India | 10% |
| 20 | New Delhi | India | 9% |
| =20 | Hyderabad | India | 9% |
The Top 10 Most Booked UK Spas in 2025
- The Macdonald Craxton Wood Hotel & Spa in Chester is the most booked spa in the UK
- Other popular spas include Rudding Park Hotel and Spa in Harrogate, and Hoar Cross Hall in Staffordshire
While the UK might not be a trending spa destination for 2026, it’s long been at the forefront of worldwide luxury spa experiences - from exclusive hotel spas in London to leafy countryside retreats in the Cotswolds. To discover which spas our customers are loving as we go into 2026, we analysed our own booking data, and picked out the top 10!
Leading the way as the most popular spa in 2025/26 is the Macdonald Craxton Wood Hotel & Spa in Chester, a haven for those seeking tranquillity. Set amongst 27 acres of beautiful Cheshire countryside, the spa offers an unforgettable and idyllic retreat. Following closely are Mercure Manchester Norton Grange Hotel & Spa, Bannatyne Health Club & Spa Kingsford Park and Rudding Park Hotel & Spa, with Rena Spa at Leonardo Royal London St Paul's rounding out the top 5.
Other stand out locations include Hoar Cross Hall Spa Hotel, The Abbey Hotel & Spa and The Chelsea Harbour Hotel & Spa. Staffordshire based Hoar Cross Hall is one of our most prestigious properties, offering guests a luxurious experience from Nordic heat and ice experiences and a salt water vitality pool to aqua massages.
| Rank | Spa | Location |
|---|---|---|
| 1 | Macdonald Craxton Wood Hotel & Spa | Chester |
| 2 | Mercure Manchester Norton Grange Hotel & Spa | Manchester |
| 3 | Bannatyne Health Club & Spa Kingsford Park | Colchester |
| 4 | Rudding Park Hotel & Spa | Harrogate |
| 5 | Rena Spa at Leonardo Royal London St Paul's | London |
| 6 | Bannatyne Health Club & Spa Fairfield | Stotfold |
| 7 | Hoar Cross Hall Spa Hotel | Staffordshire |
| 8 | The Abbey Hotel & Spa | Redditch |
| 9 | Delta Hotels by Marriott Manchester Airport | Manchester |
| 10 | The Chelsea Harbour Hotel & Spa | London |
The UK Cities Booking the Most Spa Breaks
- Residents from London book the most spa breaks
- Other cities that love a trip to the spa include Manchester and Leeds
But which cities are booking the most spa breaks? Residents from across the UK continued to book spa breaks with us throughout 2025, so just as we did last year, we delved into the numbers to uncover which city is home to the country’s biggest spa enthusiasts.
This year, London once again takes the top spot, with residents of the capital booking more spa getaways than any other UK city. While London offers endless opportunities for work, culture and leisure, its famously fast-paced lifestyle can leave many craving a chance to unwind.
In second and third place are Manchester and Birmingham, securing their place among the nation’s most committed spa lovers for the second year in row. The consistency of these major cities reflects a growing national desire to prioritise wellbeing and take restorative time out from everyday pressures.
Leeds and Sheffield complete the top five, with Sheffield climbing into a stronger position compared to last year’s results. Meanwhile, Liverpool (a top performer in previous years) now sits in sixth place, suggesting a slight shift in booking behaviour as other cities rise in the rankings.
Rounding out the top ten are Bristol, Southampton, Glasgow and Coventry, each demonstrating that the appeal of a blissful spa escape is truly nationwide.
| Rank | City |
|---|---|
| 1 | London |
| 2 | Manchester |
| 3 | Birmingham |
| 4 | Leeds |
| 5 | Sheffield |
| 6 | Liverpool |
| 7 | Bristol |
| 8 | Southampton |
| 9 | Glasgow |
| 10 | Coventry |
The Most Popular Afternoon Tea Spas in 2025
- The most popular afternoon tea spa package is the afternoon tea package at Gomersal Park Hotel and Spa in Bradford
- Other popular afternoon teas include the cream tea spa day at Chester’s Brook Mollington Banastre Hotel & Spa and the afternoon tea at De Vere Cotswold Water Park Hotel
Whether it’s for a birthday treat, mother’s day gift, an anniversary trip or ‘just because’, spas and afternoon tea are the perfect combination, promising luxury, relaxation and indulgence.
In 2025/26, the most popular afternoon tea spa with our customers was the Mud Rasul Afternoon package at Gomersal Park Hotel and Spa, where spa goers can indulge in the leafy hideaway and soak in a mud rasul before enjoying a scone, sandwich and freshly brewed tea or coffee.
The Discovery and Serenity Spa Days at The Abbey Hotel & Spa features for the second time, coming in the top 10 most booked spas in 2025, as well as the second most popular afternoon tea spa. The Essential Experience at Revive at DoubleTree by Hilton Cheltenham-Cotswolds and Courtyard Spa Afternoon Tea Pamper at The Bridge Hotel & Spa round off the top 5 most popular afternoon tea spas. Whether you’re drawn to the flexibility of choosing your own treatments with the Essential Experience or prefer to unwind with a glass of bubbly before an aromatherapy back massage at Courtyard Spa Afternoon Tea, these experiences promise indulgence, relaxation and a memorable escape.
| Rank | Spa | Package | Location |
|---|---|---|---|
| 1 | Gomersal Park Hotel and Spa | Mud Rasul Afternoon | Bradford |
| 2 | The Abbey Hotel & Spa | Discovery Spa Day | Redditch |
| 3 | Revive at DoubleTree by Hilton Cheltenham-Cotswolds | Essential Experience | Cheltenham |
| 4 | The Abbey Hotel & Spa | Serenity Spa Day | Redditch |
| 5 | The Bridge Hotel & Spa | Courtyard Spa Afternoon Tea Pamper | Wetherby |
| 6 | Brook Mollington Banastre Hotel & Spa | Cream Tea Spa Day | Chester |
| 7 | The Welcombe Hotel, Best Western Premier Collection | Sweet Spa Day | Stratford-upon-Avon |
| 8 | Hanbury Manor Marriott Hotel & Country Club | Afternoon Tea and Spa Day | Hanbury |
| 9 | De Vere Cotswold Water Park Hotel | Rasul Scrub and Rub Spa Experience for Two with Afternoon Tea | Cirencester |
| 10 | Bicester Hotel Golf & Spa | Evening Escape | Bicester |
The UK Spas with the Highest Voucher Bookings
With spa vouchers continuing to grow in popularity as a flexible and affordable way to enjoy spa breaks, people in certain cities are making the most of their gifts, consistently topping the list for the highest number of spa bookings using vouchers. Topping the list as the most booked spa using vouchers is Rudding Park Hotel & Spa in North Yorkshire, a luxurious retreat renowned for its exceptional facilities and serene surroundings. Close behind is Bannatyne Health Club & Spa Kingsford Park in Colchester, followed by the popular Hoar Cross Hall Spa Hotel in Staffordshire, both firm favourites among voucher holders seeking indulgent wellness escapes.
In fourth place is Bannatyne Health Club & Spa Fairfield in Bedford, with The Chelsea Harbour Hotel & Spa completing the top five thanks to its stylish riverside setting and premium treatments.
Other standout locations featured in the top ten include St. Pancras London, Autograph Collection, Bannatyne Health Club & Spa Bury St Edmunds, and Hanbury Manor Marriott Hotel & Country Club, each offering unique spa experiences that continue to resonate with voucher users. Macdonald Craxton Wood Hotel & Spa in Chester and Bicester Hotel Golf & Spa also secured their positions in the top rankings, demonstrating the wide variety of much-loved spa destinations across the UK.
| Rank | Spa | Location |
|---|---|---|
| 1 | Rudding Park Hotel & Spa | North Yorkshire |
| 2 | Bannatyne Health Club & Spa Kingsford Park | Colchester |
| 3 | Hoar Cross Hall Spa Hotel | Staffordshire |
| 4 | Bannatyne Health Club & Spa Fairfield | Bedford |
| 5 | The Chelsea Harbour Hotel & Spa | Chelsea |
| 6 | St. Pancras London, Autograph Collection | London |
| 7 | Bannatyne Health Club & Spa Bury St Edmunds | Suffolk |
| 8 | Hanbury Manor Marriott Hotel & Country Club | Hertfordshire |
| 9 | Macdonald Craxton Wood Hotel & Spa | Chester |
| 10 | Bicester Hotel Golf & Spa | Bicester |
The Top Self-Care Trends For 2026
- Viral TikTok ‘morning shed’ routine set to dominate self care in 2026, with a 815% increase in interest
- Other self care trends that will be big in 2026 include wellness stacking and sleepmaxxing
As well as uncovering the top trending spa treatments, experiences and locations, we also wanted to understand how people are weaving self-care into their everyday routines when they’re not at the spa.
To do this, we once again explored year-on-year Google search data, and found that this year’s fastest-growing self-care trend is none other than ‘morning sheds’, which have seen a huge 815% year-on-year rise in searches.
Caught thinking a ‘morning shed’ is a gardening term? This practice is in fact a viral TikTok beauty trend where users apply excessive skincare including face tape, chin straps, lip tints, hair tools and spot patches overnight, then dramatically remove them in the morning to reveal seemingly glowing and a ‘snatched’ finish. The trend promotes the idea of ‘going to bed ugly to wake up pretty’.
In second place is another bedtime routine related trend, with ‘sleepmaxxing’, up 662%. With more people prioritising rest as the foundation of wellbeing, this trend focuses on optimising sleep quality through routines, gadgets and designing your bedroom environment to promote deeper, more restorative rest.
The ‘vagus nerve reset’ takes the third spot, with a 309% increase in interest. This growing area of interest centres on techniques from breathwork to cold exposure that stimulate the vagus nerve to regulate stress and support emotional balance.
Other popular trends reflect the rise of comfort-focused practices like ‘cozymaxxing’ (+179%), nutritional interests such as anti-inflammatory drinks and protein coffee, and the ongoing fascination with beef tallow in moisturisers and SPF.
Micro-habits are also gaining momentum, with micro-gratitude increasing in searches, alongside quick daily resets like plunging your face in ice water and performing at-home lymphatic drainage.
Movement-based self-care continues to grow, too. Both soft pilates (+51%) and Reformer Pilates (+50%) remain popular for their gentle yet strengthening benefits, while walking pads have surged by 50% as people look for convenient ways to stay active at home.
Finally, creative and aesthetic trends remain firmly rooted in the wellbeing landscape. Vision boards, heatless sock curls, face taping and dry brushing all demonstrate how people are embracing strategies that help them feel more grounded, motivated or simply good in their skin - be it at the spa or at home.
| Rank | Self-care trend | % increase in searches (year on year) |
|---|---|---|
| 1 | Morning sheds | 815% |
| 2 | Sleepmaxxing | 662% |
| 3 | Vagus nerve reset | 309% |
| 4 | Wellness stacking | 250% |
| 5 | Skin flooding | 184% |
| 6 | Cozymaxxing | 179% |
| 7 | Anti-inflammatory drinks | 124% |
| =7 | Beef Tallow Moisturizer | 124% |
| 9 | Micro-gratitude | 100% |
| 10 | Face in ice water | 83% |
| =10 | Beef tallow | 83% |
| =10 | Protein coffee | 83% |
| 13 | Collagen face mask | 82% |
| 14 | 5 to 9 routine | 67% |
| 15 | ASMR Night routine | 57% |
| 16 | At home Lymphatic drainage | 53% |
| 17 | Tallow SPF | 52% |
| 18 | Soft pilates | 51% |
| 19 | Reformer pilates | 50% |
| =19 | Vision boards | 50% |
| =19 | Walking pads | 50% |
| =19 | Magnesium supplement | 50% |
| 23 | Heatless sock curls | 49% |
| =23 | Face taping | 49% |
| =23 | Dry brushing | 49% |
And there you have it - another year of spa trends, treatments and destinations that will help you to kick back and relax.
Feeling in the mood for a break yourself? Check out our latest spa deals to find your indulgence, while cutting the cost.
Methodology
Data was compiled for the 2026 Spa Trends Report from the following sources:
- Google Keyword Planner (trending spa treatments, spa experiences and in-demand spa locations) analysing worldwide search volume. An increase in interest was calculated by comparing the search volumes for each term between October 2023 – October 2024 and October 2024 – October 2025.
- YouGov data sourced directly via YouGov on 30th November 2025
- SpaSeekers internal anonymised booking data.
All data correct as of December 2025.
